However, that doesn’t mean that the web platform can be neglected entirely in favor of the mobile platform, or having a web app will mean that you will tap into a larger market share. Even though people prefer the mobile platform for online shopping, studies have also shown that of the 8.52% of desktop users who add to the cart, 2.78% make an actual purchase. On the other hand, on the mobile platform, the add to cart rate is 4.7% and the conversion rate is 80%.
1. Responsive, mobile or both?
It has become imperative that all websites and web applications be responsive or responsive as they are accessible from a desktop, tablet or smartphone, and business owners need to work with this. hypothesis when they embark on the commissioning of their solution. In addition, Google marks the ranking of pages for web solutions that do not adapt to the varying screen size. User experience and interface layout vary for desktop and mobile platforms. Therefore, the treatment of the web solution will vary depending on the device on which it is likely to be accessed. If half of the daily traffic to the website is accessed from a mobile device, the business risks losing a large chunk of its customers. A Google survey of smartphone users in the United States found that over 65% of them preferred to use a mobile website over a mobile app for online shopping. Additionally, conversions have improved dramatically for leading ecommerce companies since adopting responsive websites as they provide better customer experience. In addition, 40% of Internet users abandon a website if it takes more than 3 seconds to load. Responsiveness reduces the web interface to make sure the website is not heavy and loads quickly.
2. Need a mobile application
Established e-commerce businesses have a mobile app at their fingertips as well as a responsive website for their business. Many companies have tried to adopt a mobile app alone instead of launching a website. Depending on the type of product or service offered, very few have been successful, even if they have done so at the cost of losing more market share. According to a VisionMobile study, more than 55% of mobile applications bring in less than $ 500 / month. Another report from Gartner suggests that 25% of app users only use it once, and around 80-90% of apps are ultimately deleted.
Despite these demotivating numbers, a mobile app makes sense and is even preferred in many scenarios by online shoppers because it is convenient, faster, and easier to navigate. In addition, it is easier to send personalized notifications on new offers and the customer can also respond faster.
3. Learn more about mobile technology and its advantage over the website
On a mobile app, the user is always logged in, which makes it easier to access the shopping cart and it is safer to save credit card details. In addition, when using online banking and other payment methods where one-time passwords are required, these are filled in automatically, which speeds up the payment process. Device technologies are also making a big difference in improving the shopping experience for users. Certain cases, mobile app development company
PTZ Camera – The front PTZ camera can be used by the buyer to upload their image and check the outfit or accessory on themselves. The camera can also be used as a barcode reader to make payments or search for products online