CRM stands for Customer Relationship Management and is used to track the behavior, attitude and purchasing characteristics of your customers. Custom CRM Development is software designed specifically to complement the needs of an organizational marketing / sales channel. The CRM is also responsible for analyzing the experience of customers (prospects) and telling us how they end up in the buyer’s journey through your organization’s marketing and sales channel.
CRM plays a major role in overall business growth as it connects the marketing, sales, service and support channels of the business. It also connects every employee in the organization through a single streamlined channel to nurture the lead, no matter what stage the prospect is at. The development of personalized CRM is developed keeping in mind the specific objective and requirements of the organization. This is also the main difference that distinguishes personalized CRM from out-of-the-box CRMs.
Suppose you want to integrate mobile functionality directly into your company’s CRM development so that your team can access the CRM directly from their mobile devices. Assign tasks while on the go, get notification of customer activity or interaction. The possibilities are endless with custom CRM software development.
Succeeding with CRM requires planning, implementation, reinforcement, optimization of best practices . Our CRM solutions are designed to provide these services in a coordinated manner to clients.
Create a CRM roadmap and define the CRM strategy
System architecture review and audit
Optimization of applications and databases
Integration of CRM with other ERP systems
CRM integration for marketing campaign tools
Support for CRM integration with Outlook, Gmail, etc.
Upgrade, migration and maintenance
Synchronize and automate sales, marketing and customer service
Planning, design and management of marketing campaigns
Personalized lead management solution
Develop a personalized CRM dashboard for decision makers
CRM software evaluation
CRM advice and technical support
For more information on CRM Development, please contact us at info@espirittech.com